An Acute Shortfall
of Trained Manpower
If the NASSCOM prediction of 1.1 million
jobs by 2008 is anything to go by, India needs
to ramp-up fast in order to meet the demands
of this booming industry.
This represents a major Human Resource challenge
for us. Although the Indian universities produce
over two million English-speaking graduates
every year, which is 40 per cent more than
the United States, only about 30 per cent
of this work force is job-ready, according
to the industry estimate.
A Gartner Fact Book on the Indian BPO industry
indicates that the top factor that makes India
an attractive destination for BPO operations
is our huge base of easily trainable, neutral-accent,
English-speaking human resource. English is
taught as the first language in most urban
schools and is widely accepted as the primary
language for business communication. This
is critical to most BPO services. Yet, the
irony is that out of every 100 graduates that
apply to call centres, just two or three get
selected --- the rest are summarily rejected.
This is because although we have a potential
workforce of over a million, only a small
proportion of this workforce is job ready.
The rest do not exactly fit the bill as required
by the BPO industry This section of our students
are either poor communicators, or poorly groomed,
or don’t possess good customer interaction
skills to be engaged in this industry.
As a result, service providers often have
to arrange for in-house training to meet the
manpower demand shortfall, which, given the
high attrition rate (35%) eventually turns
out to be a cost-ineffective proposition for
the BPO vendors. Typically, companies spend
10-12 per cent on the training of a fresh
graduate. The cost of accent training alone
ranges between Rs 25,000 and Rs 50,000 for
a two-to-five-month session. For a 300-seater
call centre facing the normal 30 percent attrition,
this translates into a whopping expenditure
of Rs 60 lakh per annum, which can be a serious
dampener for this industry.